“This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers.” “id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our ‘freemium’ category,” said Justin Townsend, CEO of IGA Worldwide. “Quake Live”, which is expected to be a high-quality game with advanced graphics support requirements, will not only be integrated with IGA’s proprietary SDK, but also will not require downloading any files to the user’s computer, operating entirely through the web browser. All of these services and features are meant to create a vibrant and active online community of “Quake” fans. According to “id Software”, the website will not only allow users to access the game for free and play against each other, but will also provide “every element of the experience” by hosting tournaments and sponsored events, ‘matchmaking’ between players, and offering features such as friends lists, stats tracking and various tools for interaction between players. According to the released statement, IGA will manage all advertising, sponsorship and creative branding opportunities within the “Quake Live” website, which will be launched by “id Software” at a yet undisclosed date. The announcement was made at the annual Game Developers Conference, which is currently underway at San Francisco. This partnership is expected to lead to the development of the next version of the legendary first person shooter – “Quake”, which for the first time will be available online and free of charge. The Texas-based computer games company “id Software” has announced a partnership with the advertising network “IGA Worldwide”.